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5 Brilliant Ways to Use Gratitude in Business
It is essential to show and use gratitude in business. A business can fail due to the lack of showing gratitude for its customers, suppliers, and employees.
Here are 5 brilliant ways to use gratitude in your business.
Celebrate With Printables
When you look at the printables business, you will notice how it has taken off over the last few years. For example, you can go to Etsy and find printed t-shirts, coffee cups, and one-page printed material with various sayings or statements. This can be a tremendous way of showing your gratitude for your business.
Having a business logo is something you should consider if you do not have one created yet. This logo shows your brand and, if done right, will be instantly recognizable by customers. You can look at perhaps putting your logo on one side of a coffee or tea cup. On the other side, think about sayings such as, “Grateful for you. I am thankful. Heartfelt Appreciation.” Customers would be happy to receive such as gift and know that you are a special person to do business with.
Use ‘Thank You’ Notes
You can also go with the tried and true idea of thank-you notes. As this is business and you rely on your customers, it is best to use a high-quality thank you note and envelope. Remember to write a personal note inside and then sign off with a warm goodbye and your name. Establish a checklist so you follow the same process consistently. It is very easy to forget your commitment when things get busy.
Mobilize Gratitude Quotes
Spend time thinking about your gratitude quotes or statements. When memorizing these, you can use them in the appropriate situations. With so much going on in your life, you may want to express gratitude for someone, and suddenly, “words fail you.” It is not a great feeling when your mind goes blank.
Write out those statements today, and then write all the occasions you will use them. That part of your list might be after; talking to a customer, speaking to a reporter, finishing up a Zoom meeting, or being on a podcast. Your gratitude quotes and statements are a way of showcasing your business.
Be Positive on Social Media
Your business’s social media is another area where your gratitude can shine. As you compliment others on LinkedIn, Twitter, or Facebook, it won’t go unnoticed. You will get likes or comments, leading to people wanting to do business with you. Be sincere and think about your post before hitting the publish button.
The idea of gratitude can be used in your emails. You send many personal emails and emails from your email provider to your customers. Use the opportunity to state your gratitude. Using a gratitude signature under your name is also a good idea. For example, in Gmail, under your name, have the permanent signature of “Always grateful for you.”
Brainstorm Appreciation for Customers
Customers love to be appreciated. Holding an annual customer appreciation week will help you express your gratitude. You can brainstorm different ways to show 5 days of appreciation to your customers. Be strategic in your thinking and ensure that the event benefits your customer more than you. When you think of yourself first, things tend to backfire, as customers can spot something fake.
If you have difficulty coming up with something, then ask your customers. Get in touch with them for ideas about how they would like to be thanked for their support. When you do this in your emails, you can ask some questions or create a poll that customers can use. With your first customer appreciation week, get feedback afterward. With this feedback, you can tweak your efforts for next year, making the event even better.
Next Steps
Related to gratitude in business, there is gratitude in the workplace. Take a look at helpful articles in our section on Social Wellness, Work .
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